The verb ‘to be’ is about what is – what currently exists. ‘Hive’ represents a place to congregate, gather information, and launch from; both a safe haven and a place to do work. Adding ‘-ing’ turns a passive word, a noun, into an active word, a verb. Taking what already exists – what is – and doing something with it. (Caitlin is a word nerd, as if you couldn’t tell.)